5 NEW CHANGES TO THE GOOGLE ADS API

The highlights of the release are as follows:

[{"selector":"#anim-14b6dc0e-f9a1-469c-85d0-bbe4c0179b78","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b31aa526-958c-429f-bfc9-90360f4518a4","keyframes":{"transform":["translate3d(-114.3695%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3bf49c6-adb5-4df8-aa70-c71541ac27fd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.68497250208818%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Performance Max Campaign Simulations

[{"selector":"#anim-e7fb026f-5d4b-453e-a3be-191351aced4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9737da9-39ba-414f-98f6-dc8c3916c0ff","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fce997f1-aa92-4679-8502-cbbb28a3f891","keyframes":{"transform":["translate3d(-110.36414%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0a1a92c-84e4-4909-85ea-4c065ea7df80","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29e4bb49-a174-4acd-8b68-217ead84c71a","keyframes":{"transform":["translate3d(-110.55718%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59b75373-0ba0-403d-a213-62f1c0f2b110 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-23.656357429442032%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Performance Max users can now obtain bid simulations at a campaign level through the use of the campaign_simulation feature.

New Shopping Recommendations

[{"selector":"#anim-4da4301a-8454-4d67-9304-dce858b82132","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9a157d9-b2e3-4c72-b2cc-dae855a81e7b","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0923727-c004-4a95-b120-8d43d4d972d8","keyframes":{"transform":["translate3d(-110.36414%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc29630c-3bb4-4d84-a48e-f7c60d8b00c6","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28dc7990-c655-4e9f-a411-fa6f208a12a9","keyframes":{"transform":["translate3d(-110.55718%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91d22614-09f2-458d-8bb1-ede51bdd3b5b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-60.09615407908815%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] These are added by Google for campaign performance and stability, covering migration to Performance Max and resolution of Merchant Center account suspension."

SKAdNetwork Support for iOS Campaigns

[{"selector":"#anim-aca12142-7d79-48df-9006-a0bcad39ddfc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd671fb7-4928-4d2c-adf9-50d05f0cf70a","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0b2c9b5-fe6d-4c96-9ca8-4de5cea111e7","keyframes":{"transform":["translate3d(-109.15841%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef2e7363-03a0-4c77-b645-d5aac546a8c8","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e96f9a34-eef2-4a58-85f7-f7a6fcf08cda","keyframes":{"transform":["translate3d(-110.55718%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2430aca3-013c-4f4b-976a-a5d15820e51d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-53.35282736157168%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Google Ads has added support for SKAdNetwork conversion value schemas for iOS App campaigns. This feature allows advertisers to track and optimize conversions more effectively for iOS campaigns

New Lead Form Feature

[{"selector":"#anim-2bbfb458-9700-4b08-99be-3a8d84f39ae1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-893c39da-53c3-46bd-b1d0-3ff27689b41b","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-152c2484-86d4-4698-8b62-b9ce6fdbce2b","keyframes":{"transform":["translate3d(-108.91089%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85b49017-79ef-4cde-b1e1-a4449dae8886","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ec155cc-77a2-4585-91d1-8cb31494e9f1","keyframes":{"transform":["translate3d(-110.55718%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74f851cf-4ec7-4443-b031-395a9901ebcb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.90048974662222%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] LeadFormField.has_location_answer, has been added to indicate whether locations of location assets at the campaign or customer level should be displayed with a lead form.

New VEHICLES Listing Type

[{"selector":"#anim-1fbfadeb-a5ef-47f9-aa36-01c1a7f135a9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-15.783897794064714%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-ec12208d-262f-4447-a84a-a5720659c415","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72fc7beb-b72f-4553-b185-2aa0f96c75bc","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31c4ed77-03ed-4e7d-b662-4be4b99a5085","keyframes":{"transform":["translate3d(-108.91089%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e9d0b51-ce75-4ab2-89aa-f71efdba452a","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbc6f93f-0374-40ff-92b8-6eda0b953fd2","keyframes":{"transform":["translate3d(-110.55718%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Performance Max campaigns now have a new VEHICLES listing type available in the Campaign.listing_type field, replacing the previous use of ShoppingSetting.use_vehicles_inventory.

Want to learn more about this change?

[{"selector":"#anim-ad273f48-a6b7-4fd0-be5f-ebde2513a8ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52e1e34e-ad0c-44ff-88b1-f99cead61836","keyframes":{"transform":["translate3d(-114.11412%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fbbf73f-1bc0-4690-a041-92cfe5ca6b4a","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-2e37ac7d-7ef8-4547-b734-6d48232d0948 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(24.25480499012723%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]