# Gleexa > Hire Top Developers from India ## Posts - [Fragment Identifiers: The Tiny URL Feature That Fixes Big SEO Problems](https://gleexa.com/blog/fragment-identifiers-url-feature-fixes-seo-problems/): Ever clicked a link that jumps you straight to a section of a page like “#faq” at the end of a URL? That little # symbol and word combo is called a fragment identifier, and while it seems simple, it can actually make a big difference in both user experience and SEO health. Let’s break down what they are, how to use them, and why they help clean up some of the most common SEO issues website owners face. What Is a Fragment Identifier? A fragment identifier is the part of a URL that comes after the # sign. For example: […] - [Fix “Duplicate Page with Self Canonical Issue” in Google Search Console](https://gleexa.com/marketing/fix-duplicate-page-with-self-canonical-issue-gsc/): Duplicate URL problems are a common frustration for site owners monitoring their websites through Google Search Console (GSC). One of the most frequent cases looks like this: Google often reports this as: “Duplicate, Google chose different canonical than user” or “Duplicate, submitted URL not selected as canonical” In this guide, you’ll learn exactly why this happens, how to fix it with proper canonical tags or redirects, and how using # instead of ? can prevent these issues altogether. Why the Issue Happens Google treats every unique URL as a separate page. The difference between these two URLs: is the ?ref=26764 parameter. […] - [Fix “Page with Redirect” in Google Search Console](https://gleexa.com/marketing/fix-page-with-redirect-in-google-search-console/): If you’ve been checking Google Search Console and noticed a lot of “Page with redirect” entries, you’re not alone. Many site owners run into this and wonder if it’s a problem for SEO. The short answer: it’s not an error, but if you don’t clean it up, it can waste crawl budget, clutter your reports, and sometimes even create duplicate content issues. Let’s break it down step by step. What does “Page with redirect” mean in Google Search Console? It means Google found a URL on your site, crawled it, and got redirected to another version. For example: All of these […] - [How to Drop a Pin in Google Maps (Desktop & Mobile)](https://gleexa.com/blog/how-to-drop-a-pin-in-google-maps-desktop-mobile/): Google Maps doesn’t just offer general maps. You can also add custom markers. Learn how here. Finding places and sharing them with others is all possible with Google Maps. The key: setting your own markers on the map. Google Maps Pin: What Exactly Is It and How Does It Work? Well, imagine you’re exploring the city and come across a restaurant, a theater, an electronics store that sells your favorite gadgets, or a beautiful park you want to remember to visit later. This is where the Google Maps pin comes in. It’s a small marker that lets you save the exact […] - [Meta Fitness: How a Virtual Reality Workout Can Help You Stay](https://gleexa.com/blog/meta-fitness-how-a-virtual-reality-workout-can-help-you-stay/): New tech gadgets and apps are changing how we work out. Virtual and augmented reality workouts are becoming very popular because they make exercise fun! A 2017 study in the MDPI Sports Journal found that 40% of people stop exercising because they get bored. These new digital workouts aim to solve that problem by making fitness more exciting. When we think about fitness and technology, we might first think of smartwatches. But there’s more to discover! Games like “Just Dance” use Nintendo Wii controllers or Xbox Kinect to turn exercise into fun. These games feature special workout modes with great smusic, […] - [What to Expect From an App Quote](https://gleexa.com/app/what-to-expect-from-an-app-quote/): If you are about to ask for or are already waiting for quotes for the development of a new app and want to understand what to evaluate, you are in the right place: in this article we want to tell you what cannot be missing from an app quote , what not to underestimate and what is right to delve deeper into. ✅ We are all used to asking for quotes from professionals for free and we all agree that it is convenient this way. This does not mean that the professional activity of making a quote is worthless, on the contrary! It […] - [Retail & Omnichannel: The Customer Journey Is More Complex in 2024](https://gleexa.com/marketing/retail-omnichannel-customer-journey-more-complex-2024/): People are increasingly careful about how they spend their money and spend more time before making a purchase There is much more attention in seeking information on products that meet needs, in seeking quality products with the best price also in relation to the services offered (returns, shipping, warranty, etc.). According to Google research, 60% of consumers take at least 6 actions before deciding to purchase a product or brand they were unfamiliar with , including: The interesting fact is that consumers are more inclined to do research when making purchases from a brand they have already purchased from in the […] - [Robots.txt: what it is, what it is for and how to use it](https://gleexa.com/marketing/robots-txt-what-it-is-for-how-to-use-it/): Robots.txt: do you really know what it is for and how to use it correctly? In this article, we will explore in detail what it is and how it works along with practical examples and tips for maximizing your site’s visibility on search engines. What is the robots.txt file? The robots.txt file is a document in text format (.txt) that allows you to specify to search engine crawlers which pages of your site should be crawled. With the robots.txt file you can tell user agents which resources can be scanned and which should be ignored. What is a user agent? A […] - [CAPTCHAs are actually getting harder, and it will get worse](https://gleexa.com/news/captchas-are-actually-getting-harder-and-it-will-get-worse/): The advancement of artificial intelligence software, among many things, means that it will be increasingly difficult to distinguish humans from bots For years, CAPTCHAs, or security tests used to determine whether a human being or a computer wants to perform a certain action online, have been rather repetitive. There were those that asked to recognize numbers or letters written in random order, or a series of images containing palm trees or street lamps, or even those that simply wanted the user to click on a small square next to the words “I’m not a robot“. Despite their relative simplicity, CAPTCHAs have […] - [Why Industries Are Embracing Generative AI: 9 Practical Insights](https://gleexa.com/roundups/why-industries-are-embracing-generative-ai/): In the rapidly evolving landscape of artificial intelligence, we’ve gathered insights from CEOs and founders to understand why industries are increasingly turning to generative AI. From the potential of being a game-changer to driving personalized consumer engagements, here are the diverse perspectives and examples from nine industry leaders on the rise of generative AI. Staying as Hype or a Game-Changer? Do you remember when blockchain suddenly popped into the public consciousness for the first time a few years ago? People thought it was magic; everyone needed to jump onto it with both feet or get left behind, as blockchain was going […] - [EagleView's CTO Tripp Cox on Generative AI Success](https://gleexa.com/news/eagleview-cto-tripp-cox-generative-ai-success/): In the ever-evolving landscape of enterprise technology, as CTO of EagleView, I’ve witnessed the emergence of Generative Artificial Intelligence (AI) as a transformative force, driving innovation and offering solutions to complex business challenges. It has been imperative that we foster educational opportunities throughout EagleView to understand the importance of this technology revolution and how we should embrace it. As our organization continues to navigate this exciting yet challenging frontier, it’s vital to understand the tools we use and why they are crucial for our growth and resilience. Overcoming Generative AI Challenges Integrating Generative AI into enterprise operations is not without its hurdles.  […] - [Best Blazor Component Library](https://gleexa.com/web/blazor-components-library/): Are you ready to dive into the exciting world of web development and unlock the potential of Blazor’s Components Library? In this ever-evolving field, where new frameworks seem to pop up almost daily, Blazor shines as a true gem in the crown of Microsoft’s innovations. Forget about the constant JavaScript juggling – Blazor takes a fresh approach by empowering developers to craft modern web applications using .NET and C#. And here’s the real kicker: it’s all about the components. Absolutely, you’re in for a treat! Blazor’s component-based architecture is a real game-changer. Think of it as having this cool toolbox packed […] - [Blazor Tutorial: A Beginner's Guide to Web Development](https://gleexa.com/web/microsoft-blazor-tutorial/): As a C# developer, the idea of using my existing skills to build interactive web apps instead of wrestling with JavaScript is like a dream come true. I can’t tell you how many times I’ve pulled my hair out debugging JS code. No offense to JavaScript, but C# just clicks better in my brain! Here’s the deal with Blazor – it lets you build powerful web apps using C# and .NET…but runs that code directly in the browser! Wait, how does that sorcery happen, you ask? Well, my friend, it uses this nifty little thing called WebAssembly that essentially takes your […] - [8 Effective Strategies for Marketing Your Business Without Social Media](https://gleexa.com/roundups/marketing-your-business-without-social-media/): To help you discover effective strategies for marketing your business without relying on social media, we asked eight professionals, including a co-founder and Marketing Head and a CMO, for their best recommendations. From leveraging SEO and high-quality content to utilizing client testimonials as marketing tools, these leaders share their top strategies for non-social media marketing. How to Build a Brand Without Social Media Leverage SEO and High-Quality Content One of my top strategies has always been SEO, specifically focusing on organic search rankings. It’s like this invisible, powerful tool that not everyone takes full advantage of. You see, when your business […] - [Predicting the Most Impactful Technology of 2024: 9 Potential Game-Changers](https://gleexa.com/roundups/technology-of-2024/): As we look towards the future, we asked nine industry leaders, including founders and CEOs, to share their thoughts on the most impactful technology for 2024. Their insights range from how augmented reality will revolutionize retail to the advancements in biotechnology and gene editing in healthcare and agriculture. Dive into their predictions and understand why these technologies will shape our future. What Technology Do You Believe Will Be Most Impactful in 2024 and Why? Augmented Reality Revolutionizing Retail The implementation of Augmented Reality (AR) in retail will have the most significant impact in 2024. By allowing customers to virtually try on […] - [7 Reasons Why Businesses Should Prioritize Having a Mobile-Friendly Website](https://gleexa.com/roundups/why-mobile-friendly-website-is-important/): In the quest to understand why businesses should prioritize having a mobile-friendly website, we sought insights from seven professionals, including CEOs and SEO Heads. Their responses range from the shift in user behavior towards mobile to the impact of Google’s mobile-first policy on online visibility. These insights underscore the importance of adapting to the mobile-centric digital landscape. User Behavior Shifting Towards Mobile One compelling reason businesses should prioritize having a mobile-friendly website is the significant shift in user behavior over the years. Many individuals now primarily use their mobile devices for shopping and browsing, often favoring the convenience of a phone […] - [Why End-to-End Software Development is Vital for Modern Businesses?](https://gleexa.com/roundups/end-to-end-software-development/): To understand why end-to-end software development is crucial for modern businesses, we sought insights from seven industry leaders, including CEOs and founders. Their experiences range from embracing a comprehensive approach to leveraging customization and integration benefits. Dive into their personal experiences and learn why they chose this approach for their businesses. Embracing a Comprehensive Approach End-to-end software development is crucial for modern businesses because of its comprehensive approach. Personally, in my business journey, adopting this approach ensured seamless integration, reduced compatibility issues, and enhanced user experiences. It streamlined processes, from design to deployment, optimizing efficiency.  This approach enabled faster iterations, quicker […] - [LeadMuster Rebrands as Gleexa](https://gleexa.com/news/gleexa-rebrands-as-gleexa/): We are excited to announce a significant milestone in our journey as an IT solutions provider. LeadMuster is now officially Gleexa! This transformation represents our commitment to our core values and our mission to provide exceptional services to our clients and partners worldwide. Why Gleexa? Our new name, Gleexa, carries profound meaning that reflects who we are and what we stand for: G – Global Gleexa is a company with a truly global presence and reach. We are dedicated to connecting businesses and organizations worldwide, offering our services and solutions across borders and continents. With Gleexa, you can expect a world-class […] - [7 Key Qualities to Consider When Choosing Business Transformation Consulting Services](https://gleexa.com/roundups/business-transformation-consulting-services/): To help you make an informed decision when choosing business transformation consulting services, we’ve gathered insights from top executives and founders. From seeking industry expertise in consultants to opting for operationally experienced partners, here are the seven crucial qualities these leaders believe you should consider. Choosing Business Transformation Consultants: 7 Vital Qualities Seek Industry Expertise in Consultants One of the important qualities you should consider when choosing business transformation consulting services is industry expertise. This means that the consultants have a deep understanding of the specific challenges and opportunities that drive performance in your sector and can tailor best practices accordingly. […] - [9 Effective Strategies Where CRO and SEO Work Together to Generate More Leads](https://gleexa.com/roundups/cro-and-seo-strategies-generate-leads/): In search of effective strategies where CRO and SEO work together to generate more leads, we asked nine industry leaders and SEO professionals to share their insights. From optimizing landing pages for a seamless experience to generating leads with interactive quizzes, discover the top strategies these experts recommend for maximizing lead generation. Maximizing Leads: 9 Effective Strategies Uniting CRO and SEO Optimize Landing Pages for a Seamless Experience When a user clicks on a search engine result and lands on a webpage, the design, content, and overall user experience of the landing page play a crucial role in converting that visitor […] - [React Native Case Study: Fitness Tracker Mobile App](https://gleexa.com/work/react-native-case-study-fitness-tracker-app/): Unlocking the power of tech to help people stay fit with our Fitness tracker app. Industry – HealthcareService – Mobile App Design, App Development (Android & iOS)Technologies – React Native, Node JS, Kotlin, Swift Project Team – MERN Developer, Tester, DesignerCountry – CanadaDuration – 3 Months About the Brand The client is a Canadian fitness-savvy company headquartered in Canada with hundreds of fitness clubs, gyms, and clinics. They were looking to develop a custom fitness app for their brand. Business Objective/Project Background Initially, we had a discussion with the IT department to understand the requirements and goals. The client wanted to develop […] - [Twitter Advertising 101: How to Run Ads on Twitter](https://gleexa.com/marketing/twitter-advertising/): Are you one of those people who choose Instagram, Facebook, and TikTok over Twitter when it comes to social advertising? Maybe you weren’t aware of Twitter’s massive potential audience of 372.9 million users. Twitter ads have already established themselves in the social media advertising world. But, it gets overshadowed by its competitors. The thing that sparks interest is its recent upgrades and reputation for lead generation and self-serve advertising. So, what’s the best part? You don’t need to spend a lot as there is no minimum spending requirement. If you want to take your promotional mix to the next level, this detailed […] - [How to Advertise on Instagram: Complete Instagram Ads Guide 2023](https://gleexa.com/marketing/instagram-ads-guide/): Did you know that 50% of users build a stronger interest in a brand when they see its ad on Instagram? This tells us about the power Instagram advertising holds for your brand. And it’s not enough! Instagram brings you a great opportunity to grab your audience with an average CPC of $3.56 which is higher than other platforms.   In our easy-to-follow Instagram Ads guide, we will dive deep into the strategies and plans required to rule this platform.   So, are you ready to enter this big world of visuals and get successful?  Fret not, we have the right plan for […] - [10 Strategic Benefits of a Full-Service Marketing Agency for Future-Proof Success](https://gleexa.com/marketing/full-service-marketing-agency/): You can’t alone design a beautiful home! You need a professional architect. Right? As they meticulously plan, conceptualize, and curate architectural designs to create a masterpiece.  Similarly, a full-service marketing agency meticulously conducts strategic marketing planning, craft laser-targeting strategies, and execute them efficiently to build a powerful brand that strikes the right target audience chord.  Additionally, to make a great business- “a one-man army doesn’t work” You need a team who can catch up on every key aspect of marketing so that you can be more focused on your products and services.  On the other side, keeping up with all the trends and […] - [15 Plumbing Marketing Tips to Drive More Customers and Sales](https://gleexa.com/marketing/plumbing-marketing-tips/): Have you ever thought about how your competitors getting more business? Are they leveraging the power of plumbing internet marketing?  Without a shadow of a doubt! More than ever, businesses need to show their active online presence to reach their target customers and drive more sales.  Struggling to decide whether your online marketing effort is worth it?  Will it be a good investment?  Don’t let it trouble you! Here are some thought-provoking statistics that will blow your mind and help you make a well-informed decision about plumbing marketing:  Some of the Eye-Opening Statistics Are  Now, you might be convinced that having […] - [Nearshore Software Development in Mexico: A Practical Guide to Maximizing Business Potential](https://gleexa.com/blog/nearshore-software-development-in-mexico/): Summary: The future of software development is here: In Mexico. It is a treasure trove of skilled talents and innovation with a supportive ecosystem, which helps businesses to discover new-age possibilities and bring sustainable growth. In this guide, we’ll discover everything you should know about nearshore software development in Mexico. So sit and relax, and grab your coffee to enter into the nearshore software development world. Nearshore software development in Mexico has seen a surge in popularity and is considered a great business practice.   Undoubtedly, IT companies have been facing many issues regarding outsourcing, including language and cultural barriers, real-time communications, […] - [Blazor vs React: Which is the Best Framework in 2023?](https://gleexa.com/web/blazor-vs-react/): Summary: It’s really challenging to pick the right framework for your web development project when many frameworks are available in the marketplace. The debate about the right framework for developing an interactive web app is not something new! This time, the buzz is between Blazor vs React. Whether you are a seasoned developer or have a business, you must read this blog till the last to know the nuances of both frameworks and which framework can be best to leverage. In the world of web development, picking out the right framework for your project is crucial. Right? As it can make a […] - [Blazor vs. Angular: Head-To-Head Comparison of Frameworks in 2023](https://gleexa.com/web/blazor-vs-angular/): Summary: The web development ecosystem keeps evolving and has witnessed the emergence of various new frameworks. The battle for the “best framework” keeps continuing and doesn’t show any stop sign, but it is important to recognize that every framework serves a unique purpose and market need. Whether you are a business owner or a developer, this blog helps you to gain valuable insights about Blazor vs Angular. So read till the last to understand which framework can be great for your next project. The framework battle is not something new! Whenever any new framework comes into the market or any existing […] - [Your Practical Guide for Successful Implementation of RPA](https://gleexa.com/rpa/rpa-implementation-guide/): Summary: Most businesses run their boat in the “overburdened sea” which doesn’t allow them to utilize their resources to their full potential. But with the implementation of RPA, they can automate their labor-intensive tasks and free up their resources to focus on value-based tasks. Let’s dive deep into this practical guide and know how RPA can enhance your business efficiency and thrive in the automation landscape. Thinking how you can streamline your business operations and improve their efficiency in today’s digital age?  Does your business boat sail in an “overburdened sea” and are you worried about how to reach the right […] - [The Game-Changing Potential of RPA in the BPO Industry](https://gleexa.com/rpa/rpa-in-bpo/): Summary: The impact of digital transformation makes businesses transform how they operate and pushes conventional boundaries to embrace new technologies. The BPO industry is also experiencing a paradigm shift in which it must adapt to new market realities. RPA successfully sets its foot in the BPO sector, which helps them to innovate and thrive in the digital ecosystem. In this blog, we will learn how automation in BPO can be a game changer for this industry. As the saying goes, “Time is money.” Indeed, it’s true!! Time is a valuable resource that we all desire that we have more. In today’s […] - [A Practical Guide to Knowledge Representation in AI (Artificial Intelligence)](https://gleexa.com/blog/knowledge-representation-in-ai/): Summary: Machines can learn and think like humans! It seems fascinating to see that machines make intelligent decisions without human intervention. But how can they do it accurately? This question buzzes our minds. That’s where Artificial intelligence is making its winning place. But that’s not all! There is something more: knowledge representation in AI. It can help AI systems with vast knowledge or provide sensory inputs to perceive, learn, plan, and execute things. Let’s enter the knowledge representation of the Artificial intelligence world and know how this magic will work!! Envision a world where machines have the ability to think, learn and make […] - [Real-World RPA Examples: Inspire Your Business to Embrace Automation](https://gleexa.com/rpa/rpa-examples/): Summary: Revolutionize your business processes and tap the world of automation with a game-changing technology – RPA. It can help your business avoid getting stuck in the loop of manual processes and free your resources to work on high-value tasks. Let’s explore some RPA examples to understand how automation is shaping business processes and workflows. In today’s fast-paced world, most businesses have experienced that their employees spend an average of 4 hours and 38 minutes per week drowning in the sea of tedious, repetitive tasks. This way, they somehow become a less valuable asset for the organization.  Imagine a digital workforce […] - [RPA in Real Estate: Benefits, Use Cases and Applications](https://gleexa.com/rpa/rpa-in-real-estate/): Summary: The robots are ready! Is your real estate business ready to implement RPA capabilities? RPA adoption helps businesses to leverage a magnitude of benefits: from 86% improved productivity to 59% cost reduction (Deloitte RPA global survey). If your business wants to tap the potential of RPA, you don’t need to wait! Read this blog right away to discover how RPA in real estate can redefine traditional industry ways. Disruption is Everywhere: Real Estate is no Exception! The time-consuming, ruled-based tasks and handling piles of paperwork is the key problem that is grabbing the attention of the Real estate industry, which […] - [The Digital Marketing Funnel: A Step-by-Step Guide to Winning Customers](https://gleexa.com/marketing/digital-marketing-funnel-stages/): Summary: A digital marketing funnel can help you strategize your customer buying journey, from making your customers know about the brand to enticing them to purchase to retaining them for repeat purchases. Even 79% of marketing leads fail to convert. If you don’t wish to fail to convert your leads, don’t miss reading this blog. Here, you can learn about how a successful marketing funnel works, real-brand examples, and how you can leverage it. You might be surprised to know that 79% of marketing leads don’t convert and not becomes part of business sales.  What do you think? Is it just bad luck?  […] - [10 Must-Have AI Tools for Business Growth in 2023](https://gleexa.com/blog/10-ai-tools-for-business-growth/): Artificial Intelligence is rapidly transforming the business landscape, providing businesses with powerful tools to enhance their operations, streamline processes, and improve customer experiences. As we move further into 2023, AI tools are becoming more sophisticated, accessible, and affordable than ever before, allowing businesses of all sizes to take advantage of its many benefits.  ChatGPT developed by Open AI is one of the most powerful AI chatbot tool with more than 100 million active users. The release of ChatGPT has triggered an AI race between the world’s largest companies Microsoft, Google, Apple, and Meta. In 2023 we are going to see more advanced AI tools […] - [How to Create Reading Scroll Indicator or Progress Bar on WordPress Website?](https://gleexa.com/cms/create-reading-scroll-indicator-on-wordpress/): A reading scroll indicator is a visual cue, typically a bar or line, that indicates the user’s position within a document or webpage. It shows the user how much of the content has been read and how much remains, allowing them to navigate through the content easily. It is often located at the top or bottom of the screen and may be interactive, allowing the user to jump directly to a specific section of the document or webpage. There are several ways to add a scroll indicator to a WordPress website. Here are a few methods: 1. Use a plugin: Several […] - [What Is ChatGPT - OpenAI’s Chatbot & Will It Kill Google?](https://gleexa.com/blog/what-is-chatgpt-openai-chatbot/): Artificial Intelligence is roaring globally and chatbots are gaining traction. As per a global survey by LivePerson, 38% of the consumers when surveyed delivered a positive response about their view on chatbots. While 51% of the users were neutral, the remaining 11% expressed negative views. There has been a worldwide fear of AI and its upcoming takeover of the world. But nobody knew that it would begin with the field of literature and art. OpenAI was already dominating the web with its AI text-to-image generator Dall-E 2, and now it has stunned the world with ChatGPT – the viral AI tool.   […] - [What is B2C eCommerce? A Step-by-Step Guide to B2C Online Marketplace](https://gleexa.com/blog/what-is-b2c-ecommerce-marketing/): Websites for businesses and consumers have always inhabited separate markets regarding e-commerce and marketing. And for the most part, this makes sense. Since their business strategies are fundamentally distinct, B2B and B2C e-commerce typically provide very different goods and services. However, a large number of companies operate in both the B2B and B2C sectors. These companies prefer to divide their online presence, develop two distinct online customer experiences, and sell to consumers and organizations. In this article, we will discuss B2C eCommerce businesses, their benefits, the difference between b2b and b2c eCommerce, how to create such businesses, and more. What is […] - [How to Create a Successful Minimum Viable Product (MVP)?](https://gleexa.com/blog/minimum-viable-product-mvp/): Creating a new product in the market is always challenging. It makes businesses sit on the fence about whether to launch their product or not. Obviously, no businesses want to invest its money in a product that doesn’t give them sustainability and profitability. Are you worried about how to ensure that your product is worth the effort? No worries! Here is your profound answer: Minimum viable product (MVP) It is a launch strategy that helps businesses to create breakthroughs by launching their product with significant features to understand whether their product works wonders in the market or fails to impress its target users. […] - [Content Marketing Case Study: UK-based Travel Company](https://gleexa.com/work/content-marketing-case-study-uk-travel-company/): Gleexa’s Content Strategy helped Travel Company generate leads and seal more deals. Industry – TravelService – SEO content writing, copywriting, blog writing, content optimizationPlatforms – Content Writer, SEO SpecialistCountry – United KingdomDuration – 4.5 Months + Ongoing About the Brand Our travel client which is situated in the United Kingdom and operational all across the globe has been a very successful travel agency for almost 25 years. They cater to their audience with premium services like tours, hotel bookings, transportation, travel packages, etc. Besides, they have their own online portal where users can search and book travel services online with zero […] - [WordPress Case Study: E-Commerce Web Development](https://gleexa.com/work/wordpress-case-study-ecommerce-development/): How we developed a modern, intuitive and scalable e-commerce website for a UAE-based client on WordPress CMS. Industry – EyewearService – Website Desing, Website Development, WooCommerce integration, SEO OptimizationTechnologies – WordPress, HTML, CSS, WooCommerce, Google Tag ManagerPlugins – Woocommerce, Elementor, Google Maps API, Yoast SEOProject Team – Designer, WordPress Developer, SEO Specialist About the Brand Our customer is one of the leading eyewear brands based in the UAE. The company offers a very broad range of sunglasses, designer glasses, and optical solutions offered to customers. Business Objective/Project Background Challenges Our Solution ✓ Design & WordPress Development Our team first spent the […] - [SEO Case Study: Canada-Based Book Publishing Industry](https://gleexa.com/work/seo-case-study-canada-book-publishing-industry/): Scaled 58% growth in organic traffic, and enhanced the number of keywords ranking on page 1 by 32%. Industry – Book PublishingService – Content Marketing, Technical SEO, and Organic growth strategyProject Team – SEO Specialist, Content Strategist(writer)Country – Canada About the Brand Headquartered in Canada, the client runs a social reading platform for online book clubs. The users can buy and read books using the app and website, uncover book recommendations from master authors such as Paulo Coelho and Stephen King, and join their special online book clubs run by a global pool of tastemakers and celebrities. Business Objective Challenges The […] - [PPC Case Study: B2B Lead Generation for SaaS Company](https://gleexa.com/work/ppc-case-study-b2b-lead-saas-company/): Implementing PPC Campaign for a global SaaS company looking for more B2B leads. Industry – Software (SaaS)Service – PPC AdsPlatforms – Google AdsProject Team – Google Adword Specialist, SEO ManagerCountry – India About the Brand The client is India’s leading SaaS Startup providing custom HR Management Software solutions to global clients. The software covers multiple features including employee onboarding, recruitment, employee information management, leave management, payroll processing, employee engagement, etc. Business Objective/Project Background The HRMS software was launched by the client in 2022 but the client was facing a lot of difficulty in obtaining quality leads from their website and social […] - [PWA Case Study: Australia-based Logistics Industry](https://gleexa.com/work/pwa-case-study-australia-logistics-industry/): We faced various issues previously in creating a plan for logistics websites. Gleexa solved them, and there was an instant increase in the revenue ratio. Mara Soriano Industry – LogisticsService – Progressive Web App developmentPlatforms – Mobile, Tablets, DesktopTechnology – FlutterCountry – AustraliaDuration – 3.5 Months About the Brand We developed a PWA using Flutter which is an online logistics platform. This platform is intended for cargo owners, logistics companies, and drivers to track, move, and pay for the movement of medium, small and hefty goods. Business Objective/Project Background When it’s a matter of logistics of specific hefty consignments, the main […] - [Dating App Case Study: UK-based Online Dating App](https://gleexa.com/work/online-dating-app-case-study-uk-based/): Gleexa made a highly customized dating app to increase real-life meet-up rates between single people. The development of the app was fascinating. Thanks to their development and business team. Marie Myung Lee Industry – Social Networking and DatingTechnologies – Swift, Objective C, Java, Node. js, JavaScript, HTML5, MongoDBPlatforms – Mobile, TabletsCountry – United KingdomDuration – 7 Months About the Brand The client had a dating website to connect people but wanted to develop the app to offer customers a new channel for engagement because, nowadays mobile apps are more popular than websites as they are more user-friendly. Business Objective/Project Background The […] - [eLearning Case Study: Australia-based Education Industry](https://gleexa.com/work/elearning-case-study-education-industry/): Gleexa made a highly customized app that impeccably provides scalability, rich features, and an intuitive user interface to drive more students to our app. Thanks to their team for offering a wonderful working experience. Gavin Johnson Industry – E-learningPlatforms – Mobile, TabletsTechnology – Objective-C, Java, C#, ReactCountry – AustraliaDuration – 6 Months About the Brand It is a learning platform that provides online tutoring and questionnaire services to students by leveraging enhanced learning tools and methodologies. They also provide an opportunity for freelance tutors to teach students with flexible timings and sustainable income. They aim to establish a platform with seamless […] - [E-Wallet App Case Study: USA-based Online Payment System](https://gleexa.com/work/e-wallet-app-case-study-online-payment-system/): Gleexa made a highly customized app that impeccably provides scalability, rich features, and an intuitive user interface to drive more users to the E-wallet app. Industry – eCommerceTechnology – NodeJS(Backend), Angular(Frontend)Platforms – iOS, AndroidCountry – USADuration – 7.5 Months About the Brand The client is a well-known online payment system provider based in Austin. 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