VIDEO MARKETING TRENDS 2023
Global online ad spend to hit $120bn by 2024, leading eCommerce brands to double down.
Is video marketing booming?
Live videos, a powerful alternative during the pandemic, now an essential tool to increase real-time engagement post-COVID.
Shop 'til you drop with shoppable videos! Brands now offer dynamic, interactive ways to buy products, even while streaming live TikTok videos from home.
Transparency matters in social media video ads; platforms require creators to disclose sponsored content and Meta's Ad Library lets you search all ads.
PAID SOCIAL ADS
UGC videos are still popular, more authentic, and effective in connecting with audiences; search for relevant videos and repost for brand benefit.
TikTok videos still dominate social media with YouTube and Facebook's alternatives, furthering the short-form video trend.
SHORT FORM VIDEOS
Need video marketing services?