In the rapidly evolving landscape of artificial intelligence, we’ve gathered insights from CEOs and founders to understand why industries are increasingly turning to generative AI. From the potential of being a game-changer to driving personalized consumer engagements, here are the diverse perspectives and examples from nine industry leaders on the rise of generative AI.
- Staying as Hype or a Game-Changer?
- Boosting Efficiency in Industries
- Leaping to Public Adoption
- Unlocking Innovation Across Sectors
- Fostering Creativity and Efficiency
- Giving a Competitive Edge
- Becoming a Tool for Innovation
- Enhancing Creative Industry Pitching
- Driving Personalized Consumer Engagements
Staying as Hype or a Game-Changer?
Do you remember when blockchain suddenly popped into the public consciousness for the first time a few years ago? People thought it was magic; everyone needed to jump onto it with both feet or get left behind, as blockchain was going to take over every aspect of the corporate world and our lives at large. This is the sort of hype happening with general AI at the moment, and while it arguably will have a much greater impact on the lives of the average person than blockchain did, we are very much in the honeymoon period with the potential of the technology.
A lot of businesses will realize that there is relatively little that general AI can add to their business model for the foreseeable future, while others will realize that it is a massive game-changer and massively invest in more general AI applications. But you won’t know which one you are until you’ve gotten a few use cases under your belt, so you have to play the game.
Kate Kandefer, CEO, SEOwind
Boosting Efficiency in Industries
Industries are embracing generative AI because of a combination of factors. Along with the recent AI hype, industry leaders understand that not implementing generative AI into their business could put them at a serious disadvantage compared to competitors.
Generative AI workflows and agents, when used to augment or replace traditional processes, can often lead to upwards of a 10x efficiency increase based on a given task. For example, a non-profit law firm that I worked with recently integrated AI to not only enhance the drafting process of grants but also the management and submission of grants within their organization, allowing leadership to avoid making an additional hire.
Within my company role, we’re building AI agents that heavily rely on generative AI to help the healthcare industry. Our first product, an AI medical scribe, is incredibly helpful for doctors who currently draft long notes and see a lot of patients. Here, as with the prior example, we see time savings of 3-4 hours per day from the efficiency boost, making it a no-brainer when choosing between leveraging the technology or not.
Chad Maycumber, Co-Founder, Role
Leaping to Public Adoption
Generative AI has a slew of business applications, but in my opinion, the real reason why so many industries are hitching their horse to this wagon is because it has managed to proliferate beyond the business world into the general population. There are very few pieces of technology that make that leap—think of the hype in the business sphere about blockchain technologies a few years back versus how much the average person could tell you about it—and whenever they do, that is cause for massive investment.
The world has seen generative AI and approves; use cases are cropping up, and the technology is advancing by leaps and bounds. Some of the hype will die down as limitations are found and deemed too significant for some businesses, but in the meantime, it is something of a generative AI gold rush.
Dragos Badea, CEO, Yarooms
Unlocking Innovation Across Sectors
Industries are embracing generative AI because it offers a whole new level of innovation and efficiency. With generative AI, businesses can automate complex tasks, generate creative content, and even predict customer behavior. Take the fashion industry, for example. By using generative AI, designers can create unique clothing designs in a fraction of the time it would take manually. This not only saves time and resources but also opens up endless possibilities for creativity.
Another example is the healthcare industry, where generative AI can analyze vast amounts of patient data to identify patterns and make accurate diagnoses. Embracing generative AI allows industries to stay ahead of the curve, streamline processes, and unlock untapped potential. So, it’s no wonder why businesses are jumping on the generative AI bandwagon!
Alex Stasiak, CEO and Founder, Startup House
Fostering Creativity and Efficiency
Industries are embracing generative AI primarily for its unparalleled ability to enhance creativity and efficiency in content creation, leading to significant cost reductions and innovation acceleration. A striking example of this trend is the fashion industry’s use of generative AI in design. For instance, a major fashion brand recently employed AI algorithms to generate new clothing patterns and styles. This approach enabled the brand to rapidly prototype designs, significantly cutting down the time from concept to market. The AI-generated designs provided fresh, data-informed perspectives that blended historical fashion trends with contemporary styles, resulting in a collection that resonated well with diverse customer bases.
This example underscores the core appeal of generative AI: its capacity to amalgamate vast amounts of data and generate creative, novel outputs that can keep pace with rapidly changing consumer preferences and industry trends. It’s not just about automating processes; it’s about leveraging AI to foster a new level of creativity and innovation that was previously unattainable. In the fashion industry, this translates to staying ahead in a highly competitive market where trend cycles are increasingly short-lived and consumer expectations for personalization and uniqueness are constantly growing. This unique amalgamation of efficiency, creativity, and data-driven insight is why industries are rapidly moving towards incorporating generative AI into their operations.
Bruno Gavino, Founder, CEO, CodeDesign
Giving a Competitive Edge
Industries are adopting generative AI primarily because staying competitive demands embracing modernization. In the race to be at the forefront, companies are realizing that not adopting AI can put them at a significant disadvantage against competitors who do.
For example, in our marketing agency, we recognize the pivotal role of AI in driving innovation within our field. To stay competitive in the digital marketing industry, we must adopt generative AI. Failing to do so could result in falling behind in the market, which underscores the importance of AI for fostering innovation in agencies like ours.
Honestly, keeping up with rapidly advancing technology is a constant challenge. I’ve witnessed many agencies that fail to update their strategies in line with technological advancements and, as a result, fall behind. Embracing AI tools such as Jasper AI, ChatGPT, chatbots, and voice search is essential for our agency’s growth. We are also investing in training our team to become proficient in using these new tools.
Patrick Beltran, Marketing Director, Ardoz Digital
Becoming a Tool for Innovation
I think generative AI is a game-changer for many industries. Generative AI can create new content from data. It can help industries to design new products and solutions with novel ideas and prototypes, personalize and customize their offerings with content that suits customers’ needs and emotions, or automate and augment their workflows with content that aids decision-making, problem-solving, and creativity.
Generative AI is a powerful tool, but it also has challenges and limitations, such as data quality, ethics, and human oversight. Industries should use generative AI carefully and responsibly, and check the generated content before using it.
Bhavik Sarkhedi, Growth Head and CMO, Content Whale
Enhancing Creative Industry Pitching
In the creative industries, work is won or lost on the strength of the creative idea. Ideas are, by their very nature, ethereal and intangible, and so communicating ideas to clients is difficult. Traditionally, creative businesses had a choice to make: either to spend time, and potentially money, in creating spec work to demonstrate their idea—with no guarantee of actually winning the work—or just hoping their words were effective enough to convince the client.
However, today, AI tools have the ability to help creative industries develop concept art that helps demonstrate ideas and increase the close rate on pitches. Businesses in design, advertising, video, and many others are now able to effectively communicate ideas using tools such as Midjourney, ElevenLabs, Runway, Pika, and many others to bring mere creative ideas to life.
Ryan Stone, Founder and Creative Director, Lambda Films London
Driving Personalized Consumer Engagements
Businesses must use generative AI in the current digital environment to understand and satisfy changing customer expectations. This technology drives personalized and predictive consumer engagements by enabling businesses to process massive amounts of data for insights.
Axel Hernborg, Founder and CEO, Tripplo
