Professional SEO Services

Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords or phrases. SEO is important because it helps to increase the visibility and credibility of a website, which can lead to more traffic, leads, and sales.

When people search for products or services related to your business, they often turn to search engines like Google, Bing, or Yahoo. SEO helps to ensure that your website appears at the top of search engine results pages, making it more likely that people will visit your site.

Some of the benefits of SEO include:

• Increased visibility and website traffic: By ranking higher in search engine results, your website is more likely to be seen by potential customers.
• Cost-effective marketing: SEO is often more cost-effective than traditional forms of advertising, such as print or television ads.
• Better user experience: A well-optimized website is easier to navigate, loads faster, and is more mobile-friendly, which can improve the user experience and lead to higher engagement.
• Increased brand credibility and trust: A higher ranking in search engine results can increase trust and credibility for your brand.

The cost of SEO services can vary greatly depending on the specific needs of the client. Sometimes it’s a fixed cost according to a package of services, while sometimes you have to pay on the basis of hourly rates as per your requirement.

Some factors that can affect the cost of SEO services include:

• The size and complexity of the website
• The competitiveness of the industry
• The level of optimization needed
• The location of the service provider
• The experience and qualifications of the team

On average, small businesses can expect to pay between $500 and $2,000 per month for SEO services, while larger businesses or more complex websites may pay more. Some companies may charge a one-time optimization fee and then a monthly retainer for maintenance and monitoring, while others might only charge a monthly retainer.

It’s important to note that SEO is an ongoing process, and the cost of SEO services will depend on the level of service needed to achieve the desired results. A lot of times, SEO is sold as a monthly retainer.

SEO (Search Engine Optimization) works by optimizing a website to improve its ranking in search engine results pages (SERPs). This is accomplished by implementing various techniques, such as using relevant keywords in the website’s content and meta tags, building backlinks from other websites, and ensuring that the website has a clean and easy-to-use structure. The goal of SEO is to make a website more visible to search engines, which in turn will increase the website’s traffic and visibility to users.

The SEO work process typically involves several steps, including:

• Keyword research: Identifying relevant keywords and phrases that people are searching for in relation to the products or services offered on the website.
• On-page optimization: Optimizing the website’s content, meta tags, images, and other elements to include the targeted keywords and improve the website’s overall structure and user experience.
• Off-page optimization: Building backlinks to the website from other reputable sources in order to increase the website’s authority and credibility in the eyes of search engines.
• Content creation: Creating high-quality, relevant, and engaging content that appeals to both users and search engines.
• Analytics and reporting: Regularly monitoring and analyzing website traffic, search engine rankings, and other metrics to measure the effectiveness of the SEO efforts and make necessary adjustments.
• Continuous improvement: Continuously monitoring and optimizing the website to adapt to changes in search engine algorithms and to stay ahead of the competition.

Sure, when it comes to auditing and improving a website’s technical SEO, our approach would involve several key steps:

1. Initial website analysis: We will start by analyzing your website’s current technical SEO status, including its structure, page speed, mobile responsiveness, and other technical elements that can affect search engine rankings.
2. Keyword research: Our SEO analyst will conduct keyword research to identify the most relevant keywords and phrases that your target audience is searching for.
3. On-page optimization: Our SEO expert team will optimize your website’s on-page elements, such as titles, meta descriptions, headings, and content, to ensure that they are optimized for the targeted keywords.
4. Technical optimization: After on-page analysis, our team will work on technical optimization, such as improving website speed and mobile responsiveness, fixing broken links, and ensuring that the website is properly indexed by search engines.
5. Link building: Then our off-page specialist will analyze your website’s backlinks and work on building high-quality, relevant links to your site to increase its authority and search engine rankings.
6. Tracking and monitoring: Finally, our SEO manager will track and monitor your website’s search engine rankings, traffic, and other key metrics to measure the effectiveness of the SEO efforts and adjust the strategy accordingly.

B2C & eCommerce

B2B and eCommerce businesses usually have a specific audience that they want to target for improved sales. However, the web is full of competition as brands are already leading the niche. SEO Marketing provides you an equal opportunity to rank first in Google search results. You just have to create high-quality content continually and keep optimizing your website to draw more users.

Startups & SMEs

The foremost struggle for startups & SMEs is to acquire customers to increase their outreach. If your ultimate goal is to get a decent number of leads, a strategic SEO plan can turn out a boon. Following effective search engine optimization, you can beat your rivals, and establish yourself regardless of your arrival in the market. It not just boosts traffic but helps in customer conversion too.

B2B & Service-based

If you are catering business solutions or professionals assistance, then a robust online presence is critical to gain more sales opportunities. Optimizing your website with no box SEO strategy can help you be at the top in search results. The websites that usually rank higher in the searches get more conversion, thus leveraging a solid SEO strategy is critical for lead generation.

Local Businesses

Local searches are more specific and include the need of service/product in a particular area. Websites that rank in local searches get 80% conversion. Thus, geographical location has a significant impact on local businesses’ revenue. Using a powerful local SEO strategy can also turn out a blessing and boost revenue generation. Thus, local businesses must use SEO.

This question is a bit tricky like: Who’s the more important president or prime minister? The fact is that both have a significant position. Similarly, PPC and SEO both have their own vital share in the companies’ marketing strategy. With SEO strategy you manage and develop your website’ domain authority, organic traffic, branding, and online presence. While PPC allows you to target some easier sales prospects by using demographics, keywords, and behavior.

So, if you want the best results from your online marketing strategy and you would need to adopt both SEO and PPC.

On-page SEO refers to a practice dedicated to optimization on or within a web page to enhance its ranking in searches. On-page SEO is a significant aspect that includes your web page optimization in terms of Meta Tag, Description, keywords, HTML code, page performance, and more.

Basically, it includes image optimization, schema markup, site-map creation, URL optimization, keyword optimization, Meta optimization, mobile compatibility, performance optimization, and more.

Search engine optimization is dedicated to webpage optimization for organic ranking that includes on-page optimization and off-page promotion. SEO strategy doesn’t have any paid promotion plan.

However, SEM is the term that indicates paid promotion. Search engine marketing majorly refers to PPC, page boosting, and content-paid promotion. If you want just organic ranking then SEO optimization should be your companion. Though, if you want more business you must opt for SEM marketing with the help of the best SEO marketers.

There is no shortage of SEO tools over the web. However, telling the best one is hard. For keywords and competitor analysis, “ahref” is being trusted by many marketers. However, semrush is also very good when it comes to competitor analysis.

Gleexa utilizes different SEO tools depending on the types of research, and our client’s preference. However, we always recommend the use of Google Analytics for anything, as there is no other biggest database than Google. Using Google Analytics helps in directly getting precise updates to searches, CPC, and more in-depth insight into data for better optimization.

There is no set plan to do SEO in 2023. However, to get most out of the SEO efforts you need to focus on optimization for both mobile and web searches. Using long-tail keywords with low KD, and quality content is the best practice.

Moreover, you need to focus on page backlinking from higher domain authority and page authority websites that credit extra points to your ranking. Besides, your meta should be short & crispy with keywords to become the center of attraction in searches. Doing everything right with the help of a deft organic SEO agency experts are the best SEO strategy.