One of the largest burger chains in the USA improves its social media presence with Gleexa

Industry – Fast Food
Service – Social Media Marketing, Social Media Management, Influencer Marketing, Social Media Ads
Platforms – Instagram, Facebook, Twitter
Project Team – Graphic Designer, Video Editor, Social Media Manager
Country – USA

About the Brand

The client is a USA-based fast food restaurant chain having more than 1000 outlets across the states. The restaurant chain offers various products like hamburgers, vegan burgers, sandwiches, salads, fries, wraps, shakes, etc.

Business Objective/Project Background

The company has been in the market for a long time with locations across the United States but it lacked social media presence. The client approached Gleexa to enhance their social media presence and increase traffic, visibility, and brand recognition.

Raising awareness of the brand & its products
Growing the follower count on their social media platforms
Increasing brand visibility
Higher engagement on the social media posts
Increasing traffic on the website via social media platforms

Challenges

The company had a few hundred followers on social media
Facebook and Twitter handles were inactive
The client had a tight budget for ad spending
Developing social media strategy from scratch

Our Solution

✓ Market Research & Audit

Before diving straight into social media, we first audited the website as well as all the social media platforms of the company. We also established benchmarks & protocols for brand visibility, engagement, and audience growth.

✓ Analyzing Competitors

We identified the list of competitors in the market to analyze their marketing strategies. We looked into what the competitors were doing on their social media platforms to see how we can optimize and improve our strategy.

✓ Social Media Marketing

Social Media Management: Images, banners, video production & posting, Monthly content calendars, community management
Social Ad Management: Instagram, Facebook
Influencer Marketing: Influencer outreach, campaign management

✓ Brand Awareness

Our goal was to raise awareness of the brand. We ran different types of ads on social media, identified the best time to post the content on social media platforms, incorporated appropriate hashtags for the posts, and identified food influencers in the area.

Results

450% growth in social media followers

2x engagement on the posts
150% increase in social media traffic
7 influencers allocated for brand promotion
150% growth in overall revenue

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