WordPress Case Study: E-Commerce Web Development

How we developed a modern, intuitive and scalable e-commerce website for a UAE-based client on WordPress CMS.

Industry – Eyewear
Service – Website Desing, Website Development, WooCommerce integration, SEO Optimization
Technologies – WordPress, HTML, CSS, WooCommerce, Google Tag Manager
Plugins – Woocommerce, Elementor, Google Maps API, Yoast SEO
Project Team – Designer, WordPress Developer, SEO Specialist

About the Brand

Our customer is one of the leading eyewear brands based in the UAE. The company offers a very broad range of sunglasses, designer glasses, and optical solutions offered to customers.

Business Objective/Project Background

  • Develop a custom E-commerce website
  • Create a better user experience to generate more revenue via the website
  • Responsive website development for a mobile-friendly user experience
  • Incorporate advanced search and filtering
  • Integration of WordPress with Woocommerce
  • Admin Interface for marketers and operations manager


  • The biggest challenge was the project delivery timeline. We literally had 2 months to complete the website.
  • Designing responsive and modern web design for the website
  • Developing a custom admin panel to allow them to update and add content with ease
  • Development of Inventory and order management systems
  • Third-Party payment integration

Our Solution

Design & WordPress Development

Our team first spent the first couple of days to understand the brand personality in order to design the website. We developed multiple prototypes for the client and finally, one was selected for the website. We developed the website using the Elementor platform and designed multiple pages for the website.

WooCommerce Implementation

We incorporated WooCommerce features to develop an online store for the business. Multiple Products can be easily managed and added to the website, with shipping features, flexible payment gateways, a custom dashboard, and inventory synchronization.

Google Analytics

Our team installed and implemented Google Analytics conversions and goals so that the client can analyze the website traffic and also able to optimize their ongoing ad spending.

SEO Optimization

Our team also optimized all the pages on the website using Yoast SEO. We generated XML sitemaps, created a custom Meta Header/Description for the pages, optimized the URLs, and improved page speed.


  • The new website quickly improved rankings in search engines
  • Sales increased by 300% in 3 months
EyeWear brand Website Traffice Graph on Google Search Console
  • Website traffic increased to 240% within a month
  • We delivered a 100% responsive website

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